Oct 16, 2009

Very Cherre Launch Party

A swanky crowd of well wishers gathered atop the Cygnus 27 restaurant at the Amway Grand Plaza Hotel in Grand Rapids to help launch Michigan's own Very Cherre ultra premium juice. The folks at Old Orchard Brands did not spare any expense in throwing an incredible launch party complete with a red carpet entrance, fabulous hors d'oeuvres and a selection of hand made cocktails featuring the Very Cherre collection of juices.

Very Cherre is crafted using Leelanau Peninsula's montmorency tart cherries.  This region located on the 45th parallel between the shores of Lake Michigan and the stunning Grand Traverse Bay is home to over 1.3 million cherry tress. Its bright red appearance is only the facade for the many health benefits derived from the montmorency cherries.

Add some Veuve Clicquot champagne and you've got yourself the perfect cocktail.

Over 400 guests took part in the launch party
The chic blue bar at Cygnus was humming all night

The JW's resident DJ, Todd Ernst, provided the lively entertainment.
Guests took home a sampling of Very Cherre
juices, the latest issue of Solace magazine,
and a copy of DJ Todd Ernst "Arrive" CD

1 comment: