New Year's Eve 2010 at The JW Marriott

A sultry dance by Arthur Murray dancers

For the fourth consecutive year, the JW Marriott was packed to the gills with a sold out hotel. The highly popular Pachanga latin dance parties the hotel have been hosting every quarter capped off a stellar year with over 1,000 tickets sold to the party. The JW also collaborated with the Superfriendz and the new TV show, MYGR Weekend, in hosting the annual Glitter Ball, also inside the JW.

The Arthur Murray dancers seduced the crowd with their amazing choreography, while the electrifying salsa band, Grupo Aye, provided the musical entertainment. DJ Todd Ernst took the reigns at Glitter Ball as the city's socialites
danced the night away to a much anticipated celebration after the economic downturn in the country. Luckily, the JW actually saw double digit growth both in hotel occupancy and restaurant covers.

The JW wasn't alone in welcoming 2011 in style. The entire downtown was reminiscent of ArtPrize crowds as fifty degree weather blessed West Michigan just in time to ring in the new year. The HOT New Year's Eve celebration at Rosa Parks Circle, headlined by the band Good Charlotte,  brought in over 35,000 revelers to downtown with an outdoor concert and dance party on this milder than normal winter night.

Celebrating at Glitter Ball

A packed staircase to welcome 2011

One of 8 dances the Arthur Murray dancers performed at Global Pachanga

The producers of MY GR Weekend introduces the hosts of the show

Dancing at Glitter Ball

MYGR Weekend hosts

The International Ballroom with 1,000 Pachanga dancers

Superfriendz' Laura Velasquez and Jeff Barrett with their friends

Grupo Aye band

Scott Erickson